Rakuten: Japan's Amazon Shocks Nation by Aiding Ukraine in Weapon Sales
Senin, 05 Mei 2025
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Rakuten, which is known as the 'Amazon of Japan' and is the country's top online shopping platform, has declared its backing for Ukrainian weaponry at an important military trade fair. However, they have mentioned that "they will not immediately become part of the defense sector."
Considering Prime Minister Shigeru Ishiba, who describes himself as a "defense enthusiast," a Christian advocate for the U.S. military and former President Donald Trump, along with his Western leanings, one might consider the influence of online retail powerhouse Rakuten.
recently announced
Support for genuine weaponry start-ups shouldn’t come as too much of a shock.
Nevertheless, Rakuten, Amazon’s biggest rival in Japan, doesn’t usually get associated with such high-stakes activities. On Tuesday, the multinational corporation declared its support for Ukrainian military start-ups through Brave 1, an entity backed by the Ukrainian government. This assistance will manifest as a special exhibit at DSEI Japan 2025, described in the press statement as "the premier large-scale integrated defense and security show in Japan."
DSEI Japan
starts on Wednesday, May 21.
Anyone who has been to or viewed recordings of state-level arms expos would agree on how strange and unsettling these gatherings are. High-ranking military officials, major corporations, and political figures come together to celebrate lethal weaponry with champagne. This situation probably causes concern for many people in Japan regarding the future of their cherished Rakuten brand and the country as a whole. Despite this, Hideaki Mukai, an executive at Rakuten, remains committed.
reportedly said
At a press conference, he stated that his firm "won’t immediately join the defense sector." The event DSEI Japan 2025 runs from May 21 through May 23, and Rakuten aims to assist defense start-ups as well as their introduction into the Japanese marketplace.


Rakuten’s shift toward engaging with the military
Although the alliance between large corporations and governing bodies during wartime is unfortunately not unusual, Japan’s government and its prominent business giants are increasingly moving towards a greater role in military affairs even as peace prevails. This shift is presently being discussed through proposed " Active Cyber Defense The legislation advocated by Ishiba represents an instance where surveillance of communications during peacetime could be implemented for major telecommunications companies such as Softbank. This has caused understandable concern among some island’s inhabitants who fear potential spying and punitive measures described in the bill. Additionally, six Ukrainian startups have received support. Brave 1 will be highlighted at the "Brave1 Powered by Rakuten" exhibit:• Dwarf Engineering LLC
• FarsightVision LLC
• Griselda
• LifesaverSIM
• Skyfall Industries LLC
• Swarmer
Significantly, Skyfall Industries (quite an intriguing name) produces a drone named "Vampire," which Rakuten reports as having garnered significant acclaim for its effectiveness and adaptability.
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